Sojern inks deal with Roiback to drive direct sales to hotel partners

Partnership will focus on the Middle East and Asia Pacific, Iberia and Latin America regions

Travel marketing technology specialist Sojern and Roiback are to collaborate on driving direct sales to independent hotels and chains.

Under the agreement Sojern will provide hoteliers with Roiback’s suite of multimedia solutions developed specifically for the hospitality sector.

The partners said they will focus their efforts on the Middle East and Asia Pacific, Iberia and Latin America regions.

Josh Beckwith, senior director of strategic accounts and partnerships at Sojern, said: “As travel emerges from global lockdowns and cross-border restrictions, we couldn’t be happier to launch another impactful partnership with a market leader in the direct booking space.

“We look forward to delivering best-in-class strategies and products for our shared customers.”

Roiback has won the World Travel Awards as Europe’s Best Hotel Reservation Solution Provider for five consecutive years and is nominated for the World’s Best Hotel Booking Solutions Provider at the upcoming 2021 World Travel Tech Awards.

Felipe Bravo, head of Roiback Digital, said: “Hospitality marketing is a challenging space, with ever-increasing channels and solutions. At Roiback we have a Digital Marketing agency specialised in hospitality, and with this partnership we look to further enhance it.

“Our hotel clients will benefit from access to simple and effective solutions to empower their digital marketing strategies, as well as to improve their direct channel performance.”