Sojern and Profitroom join forces to drive direct hotel bookings

The partnership is "perfectly timed to address the evolving needs of hoteliers of all sizes"

Sojern, a leading travel marketing platform has unveiled a new collaboration with Profitroom, a globally renowned award-winning booking and technology platform.

The collaboration aims to equip hotels worldwide with a combination of advanced booking technology and data-driven marketing solutions.

It will enable hoteliers to reach travellers searching for a place to stay and drive direct bookings on their website, which will increase revenue.

“With travellers increasingly relying on multiple digital channels to discover, plan and book their trips, the hospitality industry is undergoing a profound shift,” said Josh Beckwith, managing director, global strategic accounts and partnerships of Sojern.

“This collaboration between Sojern and Profitroom is perfectly timed to address the evolving needs of hoteliers of all sizes, helping them navigate the complex landscape of digital marketing and guest acquisition, and ultimately drive measurable results while boosting profitability.

“In an exciting year for Sojern, we are thrilled to partner with Profitroom to empower hotels with the tools and insights they need to succeed in today’s competitive market.”

Profitroom recently introduced an AI-based automatic copywriter, simplifying the process of creating compelling email campaigns. This technology enables hotels to generate tailored messages for guests with just a few clicks.

By integrating Profitroom’s offerings including one of the highest-converting booking engines on the market, marketing automation tools, a channel manager and a website builder, with Sojern's digital marketing capabilities, hoteliers can optimise their online presence, attract high-value guests, and streamline operations.

Furthermore, Sojern recently introduced its suite of Guest Experience Solutions through the acquisition of VenueLytics.

Sojern’s enhanced Travel Marketing Platform now enables hotels to engage with guests throughout their entire journey.

“We are excited to join forces with Sojern and help hoteliers accelerate growth while increasing direct online revenue,” said Samantha Williams, commercial director of Profitroom.

“By leveraging each other's strengths, we will equip hotels with a winning combination of innovative technology and data-driven marketing solutions.

“This partnership will enable hotels to stand out in a crowded marketplace, increase direct bookings, and boost revenue.

“Profitroom has already made significant progress in the Polish, South African, LATAM, UK and Nordic markets with among 3,500 hotels and resorts worldwide.

“This new partnership with Sojern will further enhance our global reach amongst hoteliers.”

Sojern, who recently announced the latest version of its Travel Marketing Platform, featuring enhanced AI-powered audiences, believe the new move “showcases the company’s commitment to leveraging its deep technological expertise on a global scale”.

The company said: “By continuously advancing its platform and investing in partnerships like the one with Profitroom, Sojern demonstrates dedication to innovation and delivering exceptional results to its 10,000 customers annually around the world.

Sojern is set to join Profitroom at their On Tour event in Johannesburg on August 22, 2023. The series of events, which will be hosted in Cape Town, Johannesburg, Pietermaritzburg, Hoedspruit and Nelspruit, and aims to equip hoteliers with the best hospitality booking technology, offering discussions on the latest trends and highlighting strategies to increase revenue.

The event is designed to provide hoteliers with a networking platform and opportunities to develop industry relationships, as well as offer tools to keep them updated with the latest insights and trends.