SHR unveils AI Assistant to solve hotels’ content inefficiencies

New solution automates multilingual, dynamic content creation

Hotel technology specialist SHR has launched a new AI Assistant that automates content creation within its Central Reservation Systems (CRS) and Customer Relationship Management (CRM) platforms.

The embedded solution is designed to eliminate the inefficiencies of manual content management, the AI Assistant streamlines multilingual updates, ensures messaging consistency, and enhances accessibility compliance.

For years, hotels have struggled with the hidden costs of outdated content workflows 

It will help elimitate a hotel having to copy and paste descriptions across platforms, maintain consistency between direct and third-party listings, and ensuring information is up to date across multiple languages. 

SHR’s AI Assistant eliminates these bottlenecks by instantly generating optimized room descriptions, promotional messaging, and image alt-text, reducing manual workload and ensuring consistency across all platforms.

The CRS automatically shares room descriptions, rate details, and policies with the CRM across all supported languages.

AI-generated image alt-text helps the properties to meet accessibility compliance requirements for screen readers and other regulatory standards. 

Rodrigo Jimenez, CEO of SHR, said: “Our new AI Assistant is not just about saving time, it’s about ensuring every guest touchpoint delivers the right message, in the right language, with the right level of detail to drive bookings and revenue. 

"It’s the first step in a series of AI-driven enhancements we’ll be introducing over the coming months to help hotels elevate every stage of the guest journey.”