Profitroom offers hoteliers free digital health check amid 100,000 staffing shortage crisis

It's free to those registered to attend its tour

Profitroom is handing hoteliers a valuable lifeline for free digital health checks, as latest data from Office for National Statistics reveals a staggering 100,000 hospitality vacancies.

With digital health emerging as the key solution to overcoming staffing challenges, Profitroom hopes to provide free digital health checks for registered attendees at their ‘Profitroom On Tour’ events. 

Running from September 9-12, the touring events will provide hoteliers a free opportunity to speak to the experts to boost their digital health and enhance their operations in the face of staffing challenges.

It comes as shock ONS data recently revealed hospitality is now among the top four industries with the most job vacancies, trailing only behind service industries, human health and social work, and wholesale and retail trade.

The tour will visit St Michaels Resort in Cornwall, September 9 at 5pm; Woolacombe Bay Hotel in Devon on September 10 at 5pm; Stratton House Hotel, in the Cotswolds on September 11 at 5pm; and The Great House, Sonning on September 12 at 6pm. 

Hoteliers will be able to gain valuable insights from hospitality tech experts, on every aspect from how to optimise digital presence and ad strategy to data anaylsis and driving revenue from your tech stack.

Patryk Luszcz, UK Regional Director of Profitroom, said: “Staff shortages have long been a major challenge in hospitality and require innovative solutions to overcome.

“In a highly competitive digital landscape, simply having a website isn’t enough. Investing in fast loading speeds, intuitive website design and seamless booking tools are crucial to ranking highly on search engines and driving traffic into the right areas of your business.

“As a team largely made up of previous hoteliers and tech experts, we deeply understand the tailored strategies needed to overcome staff shortages.

“We want more hoteliers to wake up to the potential of a digitally healthy hotel. That’s why we’re launching our Profitroom On Tour events, offering support to hoteliers across the UK to boost their digital health and operations.”