PKFARE unveils partnership with HyperGuest for direct-contract hotel operations

Firm will significantly expand its hotel inventory, offering clients greater choice

PKFARE, a leading global travel product aggregator, has forged a strategic alliance with HyperGuest, a hospitality B2B distribution marketplace designed to simplify direct bookings between accommodation providers and travel businesses. 

This collaboration aims to enhance PKFARE’s operational efficiency for its direct-contract hotels while granting access to over 38,000 hotels via HyperGuest’s expansive network, elevating the company’s hotel offerings for clients worldwide.

HyperGuest serves as a connectivity hub, offering One Integration to Rule Them All and simplifying seamless connections between hotels and demand partners.

With HyperGuest’s advanced technology, PKFARE can now seamlessly retrieve dynamic rates for its direct-contract hotels, while efficiently monitoring transaction data to ensure a more streamlined and transparent booking experience. 

By tapping into HyperGuest’s extensive network of global hotel chains, regional hotels, and resorts, PKFARE will significantly expand its hotel inventory, offering clients greater choice and competitive pricing.

“We’re thrilled to empower PKFARE’s operational excellence in hotel distribution,” said Nir Yaron, CEO and Co-Founder of HyperGuest. “As our collaboration deepens, we foresee extraordinary growth and an elevated booking experience for PKFARE and its global partners.”

With the support of HyperGuest’s advanced technological infrastructure, PKFARE will be able to accelerate its expansion of direct-contract hotels, offering clients unique inventory and exclusive rates. 

In 2024, PKFARE expanded its direct-contract hotel portfolio by 350%, resulting in a 450% increase in GMV across key Southeast Asian markets, including Thailand, Malaysia, Singapore, Indonesia, Vietnam, and the Philippines.

“As we diversify our hotel network through direct-contracting, it is imperative that we provide exceptional operations and services for our hotel partners,” said Jason Sui, co-founder and senior vice president of PKFARE.

“Partnering with HyperGuest is more than just a technological enhancement - it’s a strategic move to future-proof our growth and further solidify our commitment to excellence in hotel distribution.”