OTA Insight acquires hotel revenue optimisation platform RevGEN

Distribution analytics specialist makes second acquisition in two months

Distribution data specialist for hotels OTA Insight has made a second acquisition in two months, snapping up Dallas-based revenue optimisation platform RevGEN.

The deal follows the capture of provider of short-term renal data Transparent in March and comes after a $80 million funding round secured in November 2021.

OTA Insight said the latest deal “marks a significant step forward in its efforts to help hoteliers drive better commercial decisions”.

Kriya RevGEN’s platform, Spider Analytics, provides analysis of hotel performance from multiple data sources to boost productivity and revenue opportunities. 

It was founded in 2013 and now provides revenue solutions to over 1,000 hotels across the US and Canada and supports nearly all global brands, systems, and management companies. 

Bill Daviau, co-founder, and chief executive of Kriya RevGEN, said:“RevGEN has experienced rapid, organic growth over the past few years, especially within management groups and chains.

"OTA Insight’s vision, global reach, and culture make it the perfect fit for our team. We are excited about this next stage of our growth."

Sean Fitzpatrick, chief executive of OTA Insight, added: “We feel really privileged to be bringing together the very best teams, solutions, and data to deliver the next generation commercial platform for the hospitality industry. 

“We are so impressed how Kriya RevGEN simplifies the management of complex commercial strategies across hotel portfolios. 

“Bill and the Kriya RevGEN team's commitment to delivering transformative applications, the highest quality data, and great customer service make Kriya RevGen and OTA Insight the perfect match.”

said Gaurav Sharma, executive vice-president, revenue distribution at EOS Hospitality, said:“As a long-time customer of both OTA Insight and Kriya RevGen, I am thrilled to see them combine together to level-up the distribution and data analytics game.

“Kriya’s secret sauce is simplicity — their ability to deploy complex metrics in a fashion that complements multi-tier commercial needs.”