Membership marketplace Bidroom launches white label loyalty solution uGO

Membership marketplace Bidroom launches white label loyalty solution uGO

Commission-less hotel room marketplace Bidroom has launched a loyalty Travel-as-a-Service (TaaS) platform which travel and hospitality firms can white label.

The uGO platform has been developed by the team at Bidroom which claims to be the world’s first membership-based travel marketplace.

Bidroom said loyalty is key got savvy brands to grow their businesses not just in terms of  attracting customers but retention of employees, ancillary revenues and brand reputation.

UGO will support clients drive loyalty through travel perks by unlocking instant access to discounts on more than three million hotel rooms.

– including eco-certified hotels, independent properties and over 800 worldwide chains – with

It will offer unique rewards like spa passes and room upgrades and ancillary services such as car rental, tours and activities in eco-certified hotels, independent properties and 80 chains.

Bidroom said: “These closed user group benefits not only grow engagement by adding value for users, but generate up to 4.6x higher ancillary revenue, a 9x higher conversion rate and a 55% higher customer retention rate. For employees, the right benefits can also drive loyalty to their employer by 73%.”

The uGO white label solution is a personalised member portal supported by multilingual options and customer support.

And uGO’s travel booking solutions can be directly integrated into a company’s existing product through a partner API.

Michael Ros, chief executive of Bidroom, said: “uGO enables companies to directly channel the benefits of the travel membership economy to their business, increasing retention and loyalty.

“Bidroom was created to enhance the traveller experience, now uGO can enhance the experience of a customer, member or employee.

“We have an exceptionally talented team here that has been working on bringing the uGO product to life this past year and I’m humbled to be able to introduce it to the world today.”

Bidroom describes itself as a disruptive travel technology company that aims to bring transparency and fairness back into the hospitality industry.

It does not charge hotels a commission to list with them with the saving shared between the hotel and the traveller.

The firm said “this guarantees uGO users with the best deals on rooms compared to public platforms and allows hotels to provide greater value through complimentary hotel extras.”

Caroline Dal’lin, Commercial vice president of Bidroom, said: “The journey from starting Bidroom to uGO has been one of innovation and growth, underpinned by a deep understanding of technology.

“Bidroom’s unique solution had been attracting a lot of interest from multinational companies looking to tap into its benefits since its launch.

“This in turn led us to develop uGO as a product that facilitated this over the past 12 months. We’re excited to see the potential of uGO realized going forward into 2022.”

Bidroom has existing partnerships with brands including Visa, IAmsterdam and Privium Schiphol, all of which will now benefit from additional uGO solutions.

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