Juniper teams up with Pruvo to offer hotel booking profit optimisation

OTAs and wholesalers can take advantage of price fluctuations in the market

Juniper, a provider of tech to OTAs and wholesalers, will offer clients a repricing module having agreed a partnership with hotel booking profit optimization service Pruvo.

Pruvo’s technology aims to optimise profits by exploiting price fluctuations in the market.

system detects price drops in the market with an Artificial Intelligence algorithm and automatically rebooks the exact same room (or a better one) for a lower price and increases profitability for the travel company.

Itai Marcipar, chief executive of Pruvo, said: “In these unprecedented times for the tourism sector, it is important to provide technological solutions that can help confront the situation and maximise travel companies´ profit margin for each hotel reservation.

“We are excited about this partnership since it allows hundreds of travel companies connected to Juniper´s platform to increase their hotel bookings´ profitability by utilising Pruvo´s repricing solution, without having to invest any resources in the integration process.”