Joivy grows UK team to support expansion plans

New appointments include a new general manager and director of sales

Europe’s first platform to combine residential solutions with services for property owners and investors Joivy has announced two new appointments.

William Parry has been promoted to general manager for UK and Ireland from ALTIDO’s CEO. 

Adela Padwal-Jurechova has joined the company as director of sales as Joivy prepares for ambitious growth.

Parry founded ALTIDO in 2019 through a merger of four European short term rental companies across four different countries and became CEO in 2021. 

Over three years, the company went through a period of growth, increasing the portfolio to over 1,000 properties and 700 pop hotel rooms in more than 20 cities.

In 2022, he guided ALTIDO through an acquisition by DoveVivo, the largest co-living brand in Europe. 

The two companies combined, along with France’s Chez Nestor, became the largest property management company on the continent, operating in 15 cities with a portfolio of over 10,000 beds. 

Now united under one brand as Joivy, the company has announced a record breaking year for revenue in 2023, when turnover tripled in just two years. 

William Parry, general manager UK and Ireland of Joivy, said: “Being involved with a brand and watching it grow from the ground up into a multimillion pound enterprise has been the most incredible experience. 

"The STR landscape has changed significantly since I started back in 2019 and continues to evolve as the sector branches out into different verticals from co-living to castles.

“I am looking forward to putting all of my focus and energy into cultivating my home markets. 

"I will be overseeing performance and identifying new opportunities for growth, as well as building and maintaining important relationships within the industry.”

Padwal-Jurechova is appointed as the company looks to capitalise on increasing residential rental markets by expanding its offering into co-living, co-working, vacation travel and build-to-rent spaces. 

She joins with more than twenty years experience in the hospitality industry.

With a portfolio of half a million square meters in 50 European cities and a total value estimated at approximately €2 billion, Joivy reached around 2,000 owners last year and hosted over 200,000 customers across a total of 4,000 assets. 

The company has ambitious plans in 2024 including further real estate investment support, a strong push in the UK and Portugal in the co-living sector, and entry into the French short-term residential market.