IRIS expands mobile ordering deal with Coury Hospitality to enhance guest experience

Move will provide brand standard for F&B digital service for guests

Mobile F&B and guest experience platform specialist, IRIS, has announced it has partnered with hospitality management firm Coury Hospitality, to extend F&B mobile ordering across its portfolio following a 44% year-on-year increase in in-room dining sales.

Currently live in 12 Coury Hospitality-managed hotels, the new partnership agreement will see IRIS deliver the brand standard for F&B mobile dining to all the group’s properties worldwide. 

The agreement follows the successful implementation of the IRIS mobile ordering solution at several Coury Hospitality hotels which has delivered an impressive 44% growth in in-room dining sales over the past year, demonstrating the platform’s popularity and adoption.

Mobile ordering has enabled the hotels to capture more guest orders and boost guest spend, mainly driven by the ease of ordering and visibility of additional items and upsells which encourages guests to order more per transaction.

Nicole Haarklau, director of F&B operations of Coury Hospitality, said: “The response from both guests and staff since we first introduced the IRIS F&B Ordering solution has been overwhelmingly positive. Delivery times have been reduced, and the growth in order volumes, revenue and guest satisfaction is testament to its accessibility and performance.

“Indeed, the number of orders made via mobile now significantly exceeds those made over the phone as guests have been swift to engage at an encouraging rate. The added convenience and time saved have really added to its appeal.

“As guests increasingly turn to mobile ordering it is vital that we partner with a provider that has the knowledge and capability to deliver a solution that enables us to meet this demand and critically, grow with us as we look to expand our portfolio in the future. 

"The IRIS team have proven to be a valuable, dynamic ally with integrations across both our PMS and POS systems which has meant deployment and adoption by staff has been straightforward. 

We look forward to extending the partnership as they deliver the brand standard for mobile ordering across our portfolio in the future."

Graham Rushin, VP sales and marketing at IRIS, added: “Guest demand for mobile dining is accelerating at an unprecedented rate and the growth in digital order volumes and revenue speak for themselves. 

"Across our portfolio we are continuing to invest in the development of solutions that enhance both the guest and staff experience so that ordering is seamless and hoteliers are equipped to realise their full revenue potential.  

“Coury Hospitality has undergone an incredible period of growth and we look forward to continuing to work with the team to support and drive forward their plans for the future, delivering a brand standard for mobile ordering that will continue to exceed expectations across its portfolio.”