IDeaS and Benchmarking Alliance announces new integration

Seamless data exchange enhances market intelligence and pricing strategies for Nordic hotels  

Hospitality SAS company, IDeaS, has announced a technology integration partnership with Benchmarking Alliance, a specialist in competitor benchmarking data for the hospitality industry.

Through the new agreement the two companies will provide daily data reports from more than 2,000 hotels in the Nordic region via a seamless data interface.

Hoteliers will be able to view Benchmarking Alliance data within IDeaS solutions, use advanced market intelligence to make better revenue strategy decisions and identify and react to market trends as they happen.

Henrik Karlsson, business development manager of Benchmarking Alliance, said: “As the main provider of benchmarking and market data in the Nordics and the Baltics we understand that working together with other hotel tech providers is key for our customers’ success. 

"We are happy to announce that we now team up with IDeaS to help our customers drive revenue and profit.”

Olga Tolle-Rodrigues, director of global alliances at IDeaS, added: “IDeaS is committed to forging mutually beneficial partnerships throughout the hospitality technology landscape, and we’re very pleased to see this collaborative effort come to life. 

"Market intelligence data is a critical piece of the puzzle for optimal revenue results, and this integration partnership ensures hospitality providers in the region can reach their full revenue potential.”