HotelREZ launches new consumer brand Best Loved Hotels

Brand unveils its B2C platform

Hospitality SaaS technology provider HotelREZ Hotels and Resorts has announced its brand-new consumer-facing brand for corporate and leisure travellers. 

Promising to take guests "beyond the ordinary", the new platform Best Loved Hotels drives engagement and repeat business through "proven" direct booking promotions for its partners made up of independent hotels, aparthotels, and hotel groups.

With a focus on delivering "bespoke" hospitality, the new offering has range of stays that cater to discerning travellers. 

The brand’s new look, supported by a dedicated GDS programme and B2C website, ensures its hotels enhance their presence in the global market.

“We conquered the corporate B2B market with HotelREZ. Now our historic but reimagined consumer brand, Best Loved Hotels will target the B2C segment, providing bookers access to a platform of dazzling properties around the globe,” said Mark Lewis, CEO of HotelREZ Hotels and Resorts. 

“We’ve reenvisioned what makes a stay special for our travellers and loyalty members, emphasising unique personalities, character, and heartfelt experiences that cater to the discerning traveller.”

All HotelREZ Hotels and Resorts distribution customers or consortia affiliate members are available on the Best Loved Hotels website. 

Hotels can tap into this commercial opportunity by partnering with HotelREZ Hotels & Resorts.