Gulf Air to revamp loyalty programme in partnership with IBS Software

Falconflyer will be adapted to ‘meet the needs of travellers and enhance members’ experience’

Gulf Air, the national carrier of the Kingdom of Bahrain, is to revamp its loyalty programme Falconflyer in partnership with aviation tech specialists IBS Software

The carrier says it is looking to adapt Falconflyer to “meet the needs of travellers and enhance its members experience”.

The partnership with IBS is part of a wider digital transformation project through which it aims to deliver the best possible experience to loyalty members.

IBS Software’s iFly Loyalty platform will transform the Falconflyer programme for both consumers and partners.

Members will benefit from a revamped mobile app and a new customer experience delivering personalised offers and rewards.

Programme partners will benefit from accelerated onboarding and a new B2B engagement channel providing insights and data.

Gulf Air sid IFly Loyalty has been developed to “help anticipate traveller behaviour, giving airlines the ability to turn data into actionable insights, enabling loyalty programmes to adapt to changing patterns of behaviour and quickly reconfigure their offerings to members”.

In addition, iFly Loyalty will provide Gulf Air with the capability to run multiple loyalty programmes from a single platform.

Captain Waleed AlAlawi, Gulf Air’s acting chief executive, said: “We are completely committed to providing loyal Falconflyer members with a compelling experience that delivers bespoke offers and redemption options that they value.

“By partnering with IBS Software, we firmly believe that we will significantly enhance the way we reward our customers, as well as provide greater insight and flexibility to our loyalty partners.

“IBS Software has impressed us from the outset with their industry knowledge and commitment to supporting our Falconflyer Programme. We look forward to a long and fruitful partnership as we continue with our digital transformation journey.”

Anand Krishnan, chief executive of IBS Software, added: “Gulf Air shares our passion for customer engagement, and we’re thrilled to be working with a business that implicitly understands the transformative impact customer loyalty will play in the recovery from Covid-19.

“We are working closely with Gulf Air to ensure our system has the flexibility required to change with the times and meet the needs of Gulf Air’s Falconflyers. We’re extremely excited to play our role in helping Falconflyer go from strength to strength at a pivotal time in our industry.”