Guest experience platform Wishbox has changed its name to Duve and released new digital services as part of a rebranding and modernisation programme.
The firm said it aims to accelerate company growth following widespread technology adoption by hotels in light of the global COVID-19 pandemic.
Duve said it has been experiencing local and international growth with 150 new hotel partners worldwide coming on board.
It claims to now have 25% of the market for contact and digital hospitality experiences in Israel as the country became one of the first to open up.
Duve said growth reflects “the increasing recognition by hotels that adopting digital solutions is the key to optimising the guest experience, improving business performance and increasing profitability”.
David Mezuman, Duve chief executive, said: “Hotels are opening with a different state of mind, they have been more open about technology adoption and are enjoying the results.”
“Urban hotels were surprised to discover how easily they were able to sell out on services and activities. In addition, the hotels we work with were able to reduce waiting time at reception during peak hours from 20 min to 3 minutes and completely transform the arrival experience.”
Duve supplies guest management technologies including online check-ins, guest app, mobile keys, itinerary experiences and personalised automated messages, to hotels of any size.
It says by adopting digital solutions, hotels can create and deliver tailored, data-driven experiences that connect people to their hotel.
Mezuman said: “It’s a major milestone for the company, as tech adoption accelerates and presents a unique opportunity for the Duve brand to become synonymous with the technology powering digital engagement for hotels.
“Our new brand and evolving positioning perfectly illustrates our product as a people-centric platform, based on the voice & expertise of hoteliers allowing them to embed digital solutions without compromising the quality experience given by the hotel.”
In addition to the rebranding and name change Duve has launched guest profile segmentation offering extra management capabilities for hotels, allowing them to send personalised offers and messages via WhatsApp, SMS and email, based on smart segments.
It has also announced a brand-new reseller program targeting large agencies and integrators to grow the channel.