Fast-growing budget hotel group OYO Hotels has integrated its first batch of properties with the Sabre SynXis reservation system after agreeing a global deal with the GDS.
More than 80 OYO properties in the UK, offering in excess of 2,500 rooms, were connected to all major GDSs through the Sabre system in the first tranche.
As well as direct channels, Synxis Central Reservations optimises global distribution channels for greater scale and operational efficiency.
It delivers rates and inventory to all major GDS systems and online travel agencies (OTAs) through direct connections and switch partners.
The addition of OYO hotels to Sabre’s SynXis Platform means they are now available to book through Sabre’s own GDS as well as others, corporates, travel management companies, and almost 900,000 travel agents and tour operators globally.
This first collection of independently-owned UK hotels to be made available range in size from 10 to 110 rooms and cover a wide range of areas and price points.
Listed properties were chosen based on their appeal for individuals and groups travelling for leisure or business purposes.
Locations cover major city hubs including London, Newcastle, Manchester, Glasgow and Liverpool; coastal resorts including Brighton, Newquay, the Isle of Wight and Bournemouth; popular destination cities such as Cambridge and Bath; and more rural locations including Loch Ness and the Cairngorms in Scotland.
More UK OYO properties will be made available to book as the portfolio continues to grow and as more hotels reopen following COVID-19 lockdown restrictions.
Rishabh Gupta, head of OYO Europe, said: “We are delighted that a wide range of OYO’s UK hotels are now bookable via Sabre’s SynXis CRS, making it easier for international and domestic corporates, travel agents and travel management companies, among others, to book our affordable accommodation around the UK.
“Many of our properties have immediate availability for key workers and business travellers, as permitted under current lockdown measures; and we also look forward to securing more group and leisure bookings through the trade as hospitality begins to reopen from May 2021.”
Frank Trampert, Sabre hospitality solutions global managing director, commercial, added:
“OYO’s new partnership with Sabre will drive a new distribution strategy in the UK, which will support OYO’s asset partners and wider business goals.
“Our innovative hospitality technology solutions and enhanced connectivity will open up increased revenue opportunities for OYO hotel owners, allowing them to significantly broaden their reach, while giving travel agents access to a more diverse range of hotel products and ancillaries.
“We look forward to working closely with OYO as it benefits from the SynXis Platform’s distribution and retailing solutions.
“As it increases its hotel inventory, this will help deliver new opportunities, grow geographic reach and increase bookings over the coming years as we see the recovery of UK and international travel.”
GDS users can find OYO properties in the UK and other international destinations through the dedicated chain code ‘OY’.