Coronavirus: Hotel group Accor launches #ALLatHome digital experiences

Immersive content offered on themes of sport, food and entertainment

French hospitality firm Accor has launched a global digital entertainment service under its  Accor Live Limitless (ALL) daily lifestyle brand.

ALL integrates rewards, services and experiences offered throughout the firm’s many hotel brands including Sofitel, Pullman, Fairmont, Novitel, Raffles and Orient-Express.

The global digital entertainment campaign offers guests and the broader public the chance to discover new experiences and live their passions while at home during the CO VID-19 pandemic.

It has been launched alongside kthe company’s new #ALLatHome social media campaign.

ALL will offer immersive, informative and inspiring content series themed around sport, food and entertainment.

Ian Di Tullio, global senior vice president, guest at Accor, said: “As the world temporarily presses the pause button, we want our guests to continue living their passions in the comfort of their own homes through the unique digital experiences and content brought together by our amazing ambassadors and partners worldwide.

“We believe that in this period, we can be all together even while apart.”

Each week, through its Instagram & Facebook pages, ALL will showcase exclusive content and live streams to its worldwide members and guests.

These will range from rigorous fitness trainer-led workouts, exclusive DJ sets, and masterclass cooking tutorials presented by world-leading chefs.