Cendyn and Pegasus confirms senior appointments as they finalise merger

Chief innovation and chief enterprise officers named by the enlarged hospitality tech supplier

Hotel technology specialists Cendyn and Pegasus have finalised their merger under the Cendyn brand.

The deal sees Tim Sullivan continue to head the enlarged company as chief executive and president.

Cendyn has appointed Gautam Lulla as chief innovation officer and Joanna Genser as chief enterprise officer.

The firm said bringing two industry leaders together as one company will provide hoteliers with a “transformative platform to maximise the direct-booking channel, enhancing the guest experience end-to-end”.

Sullivan said: “The completion of this merger is an exciting moment for Cendyn, and we believe, for the industry.

“As the hospitality industry recovers from the effects of the pandemic, the combination of Cendyn and Pegasus will help hoteliers achieve their critical digital transformation and automation objectives to keep up with ever-evolving consumer expectations and contain costs.”

Cendyn brings its customer data platform, Starling, and Pegasus its CRS (Central Reservation System) to the merger.

This firm said this gives hoteliers access to an “unparalleled system of record for guest profiles and rates”.

“Leveraging the alignment of these key data points enables hoteliers to personalise and optimize the guest experience, drive direct bookings, enhance brand loyalty, and boost profitability,” it added.