Bourne Leisure modernises recruitment with Inploi technology

Butlins parent is facing increased competition for workers in the hospitality sector

Holiday resort operator Bourne Leisure has deployed talent acquisition technology developed by Inploi to modernise its recruitment marketing and applicant experience. 

The operator is the parent of the popular Butlin’s, Haven and Warner Leisure Hotels brands.

It says competition for workers in the hospitality sector is at an all-time high, due to a decrease in the workforce supply caused by the COVID pandemic and other market pressures. 

Lou Thomas, people director for Haven, said: “It has become more important than ever to be able to not only reach the hospitality workforce but also retain their engagement when it comes to the application process. 

“Having that visibility of the hiring pipeline, and ensuring that the applicants are nurtured from first interaction with a brand to completed application, is now possible thanks to inploi’s data-driven approach to reaching these key audiences.”

Anne Blyth, talent director at Haven, said: “our partnership with inploi has been crucial in accelerating our recruitment strategy at Haven. 

“We have seen a real increase in our ability to attract the best talent, underpinned by inploi’s excellent real-time data and reporting, which allows us to directly measure return on investment. 

“The tailor-made campaigns they have built for Haven are testament to their ability to really understand our recruitment needs.”

Liz Lloyd, people director at Butlin’s, said: “working with the team at inploi has been an amazing partnership which has really helped us develop our reach externally through targeted recruitment campaigns and utilising other paid media and social platforms.

“They are a creative fast-paced business which goes out of their way to innovate and bring new ideas and approaches in a challenging recruitment market.”

Alex Hanson-Smith, inploi co-founder and chief technology officer, added: “Our ability to access and monitor key data from the initial candidate pool to a completed hire allows us to offer our clients unparalleled visibility when it comes to the recruitment process. 

“In the current competitive landscape, it is vital to be able to add real value when it comes to the cost - and time - of talent attraction, and we are excited to be continuing our partnership with Butlin’s, Haven and Warner Leisure Hotels to help them attract talent and enhance their existing recruitment marketing processes. 

“We continue to attract high-profile clients with our unique SaaS platform that integrates seamlessly with the systems they already have in place. 

“We’re thrilled to be renewing and expanding our work together with Bourne Leisure in 2022.”