Booking.com launches AI Tech Stack Advisor with HotelTechReport.com

The Generative AI-powered tool provides personalised tech stack recommendations

Booking.com has partnered with HotelTechReport.com to launch its new AI Tech Stack Advisor, which is designed to provide hoteliers with bespoke guidance and hospitality tech solutions to help optimise digital transformation journeys and drive growth.

The AI Tech Stack Advisor leverages GenAI to deliver personalised assessments to hoteliers based on their current tech infrastructure and particular property characteristics. 

It draws on HotelTechReport’s review database to identify the technologies and resources that could deliver the greatest impact on their business performance - from channel managers and revenue management tools to upsell solutions and Customer Relationship Management tools.

Hoteliers are able to connect directly with potential vendors, for faster and informed decision-making. 

For Booking.com’s connectivity partners, the tool reciprocally opens the door to a vast network of hotels that are just starting to enter the hospitality technology market or are in need of support to take their tech stack to the next level.

The tool also offers hotels a ‘Digital Transformation Score’, providing a tech stack benchmark comparison against a potential competitor set, and allows users to track their performance and digital transformation progress over time.

“As technology rapidly evolves, hoteliers are keen to leverage the latest tools to help them sustain growth,” said Eddy Veldhuizen, senior director of travel technology ecosystems at Booking.com. 

“However, the task of identifying, investing in and implementing new tools can be daunting. The AI Tech Stack Advisor helps lower that barrier for hoteliers – both large and small – providing invaluable insights to help optimize their businesses, drive value and ultimately better serve their guests.”

Jordan Hollander, CEO of HotelTechReport.com, added: “The AI Tech Stack Advisor is yet another example of Booking.com delivering a first-of-its-kind innovation to the industry. 

"This tool has been purpose built to help hoteliers accelerate the pace of digital transformation in hospitality and grow their business. 

"During this project it became clear to us that the Booking.com team feels a deep sense of responsibility for the success of properties far beyond the bookings that come through its website."

The AI Stack Advisor is currently available for hoteliers, with homes and other accommodation types planned for rollout in 2025. 

New users can run the audit for one property during the initial roll out, with access to additional hotels upon request.

This announcement comes after a range of AI-powered solutions recently developed by Booking.com, including the expansion of the company’s AI Trip Planner tool, the launch of AI smart search filters, property Q&As, and more.