Bidroom launches new hotelier extranet app to improve client guest relations

Subscription marketplace says development will streamline property management and promotions

Subscription-based commission-free travel marketplace Bidroom has launched an extranet app to allow hotel partners to promote deals and streamline property management.

The in-house development allows hoteliers to manage multiple properties in one place and a simpler solution for managing bookings and room rates.

Bidroom says it also offers an “intuitive content management platform designed to easily update hotel information, images and offers”.

The firm said it expects the system to boost the Bidroom experience for both hotel members and travellers as hotels improve availability management, offer pricing consistency, and immediate booking confirmation.

The new app will see further updates in the coming months, including providing hoteliers with more detailed income information, solutions for invalid credit card payments, and a live support feature.

Michael Ros, chief executive, said the new extranet will simplify how hotels manage their rooms, particularly in the post-COVID world.

“Connectivity is a key part of our business, and as one of the industry’s leaders, we firmly believe that it will also play a vital role in the future of the sector.

“Having more than half of our workforce dedicated to designing new technological solutions for hoteliers, we pride ourselves on having a real impact on the industry, especially in these challenging times.”

Bidroom claims to be the most advanced subscription-based travel company in terms of connectivity.

Unlike other OTAs, it says it allows its hotels to access all essential guest data via the extranet, meaning they can contact their customers directly without using an intermediary.

The OTA, which was founded in 2016 recently secured IHG hotel group and Wyndham as customers.

Today Bidroom is integrated with major channel managers, including DerbySoft and Dhisco, and is now open to Property Management Systems (PMS) integration.

Earlier this year, the platform also developed a modern distribution API to allow hotels to connect immediately at no extra cost.

Its portfolio now has more than 160,000 properties worldwide, alongside 80 global brands offering travel extras to its members.