Amadeus business intelligence tech suite chosen by Aimbridge Hospitality for insights

The US firm, which manages over 1,500 properties in 50 US states and 23 countries globally, will use Demand360, Agency360, and RevenueStrategy360

US hotel management firm Aimbridge Hospitality will adopt Amadeus business intelligence technology to provide insights into market trends and strategy.

The hospitality firm, which manages over 1,500 properties in 50 US states and 23 countries globally, has signed up to use Demand360, Agency360, and RevenueStrategy360.

Amadeus says Aimbridge will use the technology to keep up with traveller behaviour to provide actionable real-time insights down to an individual property level.

Areas Amadeus is able to provide insights on include forward-looking occupancy rates, channel performance data, and alternative accommodation booking trends.

Andrew Rubinacci, executive vice-president commercial and revenue strategy, Aimbridge Hospitality, said:

“The market conditions we face as a business today continue to evolve at a more rapid pace than we’ve previously experienced. 

“Having access to our portfolio performance enables us to make more effective revenue decisions down to the individual property level and aid in strategic decision making. 

“With our scale and continued growth, and with Amadeus as our trusted technology partner, we are confident this differentiated partnership will set us up for success now and in the future.”

Ilia Kostov, Amadeus executive vice president and chief commercial officer, North America, hospitality, added: 

“We’re pleased to partner with Aimbridge Hospitality to support its business goals. As we continue to evolve our business intelligence suite, our mission is to provide the broadest and deepest set of market insights to enable hoteliers to make the most effective decisions for their business.”