Tour company Gray Line signs global partnership with TripAdmit

Together they will roll out digital tipping and AI review collection product

Leading tour and activities company Gray Line has agreed to terms with TripAdmit, a pioneer in digital solutions for the travel industry. 

The collaboration will introduce TipDirect - an innovative digital tipping and AI review collection platform - to Gray Line’s extensive global network of activity providers and guides.

TipDirect is a first-to-market solution developed by TripAdmit, designed to streamline the tipping process and enhance the collection of guest reviews. 

This innovative platform enables guests to tip their guide directly and review their experience from their mobile devices at the end of the tour, ensuring guides receive instant payments and valuable feedback effortlessly. 

According to Gray Line, the introduction of TipDirect will “enhance the guest experience, providing a seamless and user-friendly way for guests to engage with the tipping and review process”.

Gray Line’s network of operators and guides will benefit from TipDirect's in-tour engagement tools. 

The platform includes a guide app, NFC tipping cards, QR codes, and direct links, all designed to provide multiple touchpoints for guests to leave tips and reviews. This flexibility ensures that guests can choose the most convenient method for them, increasing the likelihood of engagement.

One of the standout features of TipDirect is its AI-assisted review capability. Utilising Open AI’s ChatGPT, guests can write their reviews independently or with some AI assistance, ensuring high-quality feedback. 

This not only enhances the review process but also provides valuable insights for guides and operators, helping them improve their services based on genuine guest experiences.

Griffin Hanbury, CEO of Gray Line Worldwide, said: “TripAdmit’s market-leading AI assisted review collection capabilities, have already proven themselves in gathering an unparalleled volume of reviews. 

“This solution will provide a consistent approach to review collection across our global group, helping us enhance our services and reputation. 

“We’re thrilled to partner with TripAdmit, confident that TipDirect will elevate the guest experience for Gray Line customers worldwide while empowering our guides and drivers to deliver exceptional tours and experiences in over 700 locations across six continents.”