ZYTLYN and Holibob join forces for AI-led DMOs and travel firm solutions

ZYTLYN and Holibob both believe AI will play an essential role in helping destinations in Middle East

AI-predictive travel platform ZYTLYN and experiences marketing platform Holibob have come together for a strategic partnership to explore how its combined AI-driven platforms can enable travel brands and destinations.

It hopes the new relationship will transform marketing with AI steered targeting, merchandising, and sale of tours and attractions alongside other travel products.

The partnership will have a particular focus on countries currently working to establish themselves as leading tourism destinations, like those in the Middle East and North Africa.

Together the two firms will be able to provide a turnkey, AI-driven marketing solution.

The personaised marketplace of accommodation and in-destination travel activities will be for both destinations and travel brands to use to drive engagement and revenue.

Houman Goudarzi, CEO of ZYTLYN says: “We both feel that travel brands, DMOs, and operators face a humongous untapped opportunity to grow market share and revenue while enhancing the travel experience by using AI for customer acquisition, recommendations, personalisation and smart pricing – particularly many Middle East destinations with big growth ambitions.’

Holibob CEO Craig Everett adds: “Activities and experiences are often the primary reason people travel, making them an ideal vehicle for conversion-focused marketing campaigns designed to increase visitation with a strong ROI. 

"This could be particularly important to Middle East destinations looking to establish themselves still, for example. 

"Combining that with our unique skills in delivering custom recommendations for travellers once they’ve decided where to go, and you have a full suite of AI-driven marketing and merchandising tools that can help travel brands and destinations increase revenue efficiently and effectively.”