WTM Ministers’ Summit to shine light on emerging tech

How transformative AI is shaping future travel

The high-profile Ministers’ Summit at the World Travel Market will debate the potential for Artificial Intelligence (AI) and emerging technologies to transform the tourism industry.

More than 50 tourism dignitaries and global leaders will converge on London from 5-7 November 2024 to discuss an industry on the brink of profound change due to technological advancement.

This year the Summit, which is run in association with the United Nations World Tourism Organisation (UNTourism) and the World Travel and Tourism Council (WTTC), will be moderated by a well-known BBC journalist, bringing together the public and private sectors for a fair yet thought-provoking discussion.

Now in its 18th year, the 2024 Summit aligns with World Travel Market’s TravelPower campaign, which aims to convey the potential of tourism industry to drive positive change.

Ministers will discuss how AI promises enhanced experiences and streamlined processes, and how to ensure that these advancements align with ethical standards.

Another key discussion point will be how equitable access to AI technology is essential to prevent existing socio-economic disparities from becoming even further entrenched.

Ministers will debate the best ways to bridge the digital divide, ensuring that all stakeholders, regardless of their background or resources, have access to the benefits of AI in tourism, one of the main priorities laid out in the UN Secretary-General’s report on Science, Technology and Innovation for sustainable development.

“The Ministers’ Summit represents the biggest annual gathering of Tourism Ministers anywhere in the world,” said World Travel Market London’s Exhibition Director, Juliette Losardo.

“As such, it plays a vital role acting as a platform for debating key issues and finding solutions to shape the future of our industry.

“There has already been much debate around AI and other emerging technologies and how best to harness their potential for positive change. Therefore, it is timely that the opportunities it affords our industry are discussed at the highest level as we continue to contribute to a positive future for the tourism sector.”