TripAdvisor launches AI-powered product to help people plan their holidays

New guidance platform aims to re-imagine the way travellers plan, share and book their trips using Open AI technology

TripAdvisor has announced an upgrade to its customer planning product Trips with the introduction of a new AI-powered travel itinerary generator.

The feature (currently in public beta) creates personalised travel itineraries with OpenAI’s generative AI technology. 

It takes human insights from over a billion reviews and opinions of the more than eight million businesses listed on TripAdvisor, delivering reliable, trustworthy guidance from its community of real travellers.

“TripAdvisor was built on travellers helping travellers,” said the company’s president and CEO, Matt Goldberg. 

“By harnessing the power of generative AI, we can begin to fully unlock the potential of our platform’s unparalleled review and traveller intent data, allowing us to offer truly unique travel guidance to our members. 

“This launch represents an important milestone in TripAdvisor’s strategy and is just one element of our plan to drive deeper engagement with travellers on our platform.”

To create an itinerary using AI, travellers are prompted to enter their destination and travel dates, who they’re travelling with, and the types of activities they’re interested in. 

In a matter of seconds, they’re presented with a personalised, day-by-day itinerary, which they can save, edit, and share with travel companions.

As travellers progress through the trip planning process, they have opportunities to access TripAdvisor’s content, from reviews and opinions, to experiences and photos from the community. 

Travellers can save all content they interact with to a Trip as they build their travel plans.

"We know our community is passionate about trip planning, so we wanted to thoughtfully build something that would enhance that experience, not replace it,” added Sanjay Raman, CPO at TripAdvisor. 

“Personalised results and recommendations from fellow travellers are two of the most important elements of the planning process and generative AI has helped us bring them together in a way we think will be really compelling. 

“Over the coming months, we’ll continue to upgrade our Trips product – improving the personalisation of AI-powered itineraries and expanding the suite of travel planning tools we offer,” Raman concluded.