TRAVLR ID partners with Midoco Group’s UMBRELLA for new offering

Move hopes to change the future of traveller profiles, security, and ownership

 Decentralised travel identity technology firm TRAVLR ID, and UMBRELLA, a leader in traveller profile management have announced a brand-new, first-of-its kind strategic partnership.

The firms believe this strategic alliance is “poised to revolutionise” the travel industry by combining TRAVLR ID's traveller profile innovation with the extensive industry reach and expertise of UMBRELLA.

The collaboration wants to enable TMCs to benefit from the advantages of identity management based on blockchain technology.

Umbrella Faces will build the bridge connecting the blockchain based identity management to the current booking technology used by TMCs.

The partnership will open the path to explore avenues to bring enhanced offerings to market.

Through this partnership, TRAVLR ID and UMBRELLA aim to advance the ways in which profile management is utilised in the travel industry today.

Gee Mann, CEO of TRAVLR ID, said: "Our collaboration with UMBRELLA signifies a turning point in the evolution of traveller profile technologies.

“By fusing TRAVLR ID's product approach with UMBRELLA's industry expertise, we're set to unlock a new era of how traveller profiles are stored, transferred and enhanced with greater data.

“This partnership is a testament to our shared commitment to bring advancement to the travel industry through collaboration."

This strategic partnership will leverage both companies’ technology for elevated solutions and experiences for travellers, corporations, and Travel Management Companies (TMCs).

It aims to set new industry benchmarks and enhance the overall landscape of travel technology.

Helmut Pilz, SVP at UMBRELLA Faces, said: "Our alignment with TRAVLR ID represents an exciting chapter for UMBRELLA and the Midoco Group.

“Together, we will push the boundaries of what is possible in traveller profile management. This partnership is not just about creating innovative