Tech modernisation fuelling international growth, says intuitive

Number of clients overseas expected to outnumber those based in UK this year

Leading British travel technology developer intuitive expects the number of international clients to outnumber those in the UK this year as it expands overseas.

The Croydon-based firm has taken on eight new clients from outside the UK over the two-year COVID pandemic period. 

These included Sasta Ticket in Pakistan, Thomas Cook and Traveljet Vakanties in the Netherlands, Cocha in Chile, Selected Tours in Denmark and La Fabbrica dei Sogni in Italy.

To maintain growth intuitive has identified potentially high-growth markets including Central and Western Europe, the Middle East, and North America.

To support its strategy, the firm has appointed new international members of the team with a focus on expanding its sales and development team capabilities.

Primarily known in the UK for its reservation system iVector, intuitive has developed three solutions over the last three years while transitioning to a Software as a Service model. 

The firm said it will build on the reach of international events, media and partnerships to elevate its brand awareness in target markets.

Andy Keeley, commercial director, said: “This is an exciting time at intuitive. The demand from international travel companies to source and sell beds in an ever-complex market has been significant. 

“This is a huge strength of ours and we have easy-to-deliver and cost-effective solutions to match the market need.

“We’ve broadened our focus to service the needs of international clients. We’ve done this by making much of our core functionality - accommodation connectivity, contracting and caching solutions - more accessible and easier to deliver. 

“This is what the market needs. More modular, easily-integrated, best-of-breed options.”