Sojern and Cloudbeds collaborate on new hotel tech integration

Partnership ‘to solve some of the biggest challenges facing hoteliers today’

Travel digital marketing platform, Sojern, and hospitality management software firm, Cloudbeds, have formed a partnership within the hotel technology space.

The strategic partnership, formalised ahead of the World Travel Market in London, sees Sojern’s built-for-travel digital marketing and guest experience solutions fully integrated with Cloudbeds’ system to deliver industry-leading accuracy and tracking capabilities. 

Sojern’s commission-based travel advertising helps hoteliers increase direct bookings while only paying after a guest’s stay is complete.

Additionally, its multi-property capable guest experience tools, tailored and adjusted to the powerful features of both platforms, deliver enhanced customer segmentation and marketing capabilities, driving loyalty and return business.

“At Sojern, we’re always looking to deepen our partner ecosystem to bring new and innovative tools to our clients around the world,” said Baskar Manivannan, VP of Guest Engagement Platform at Sojern. 

“We’ve built the most robust digital marketing and guest experience solutions specifically for the travel industry, so it was only natural that we would partner with Cloudbeds to give our customers access to their industry-leading property management system.”

“Cloudbeds and Sojern have joined forces to solve some of the biggest challenges facing hoteliers today,” said Sebastien Leitner, VP of Partnerships at Cloudbeds. 

“Our collaboration also delivers multi-property guest experience tools tailored to both platforms, allowing hotels to refine customer segmentation and boost loyalty through personalised marketing.”