Sabre Hospitality unveils SynXis insights analytics tool for hoteliers

The new tech to provide game-changing data and optimise performance

Sabre Hospitality, a division of software and technology provider, Sabre Corporation, has launched an advanced data and analytics tool designed to empower hoteliers.

SynXis Insights has been designed to simplify decision-making by providing a holistic view of SynXis reservation data with ready-made visualisations and daily data updates.

This approach gives property and chain-level administrators access to performance metrics, significantly reduces manual effort, and eliminates the need for individual hotels to rely on central chains to share this information.

By putting data directly in the hands of hoteliers, the system enables faster, more informed decision-making and the implementation of data-driven, revenue-generating strategies.

“The launch of SynXis Insights marks a significant milestone in our commitment to providing our customers with better reporting and data,” said Scott Wilson, President of Sabre Hospitality.

“We are enabling our customers to make informed decisions that drive revenue and improve overall business performance.”

SynXis Insights offers more than 15 filtering options, allowing users to compare data across previous years and focus on specific metrics such as bookings, room nights, revenue, or average daily rate (ADR).

This flexibility ensures that hoteliers can tailor their analyses to meet their unique needs and objectives.

“SynXis Insights provides HotelREZ with easy-to-interpret data, helping us drive informed decision- making, enhancing our operational efficiency and customer understanding,” said Jennifer Morgan, Director of Account Management, HotelREZ.

“It is a welcome addition to our offering as we need information presented in a clear, concise way which we can easily digest & use for our strategic planning.”

The system leverages Google Cloud’s powerful data and analytics tools to provide visualizations of historical and forward-looking customer production from the SynXis platform.

The tool integrates reservation data from SynXis Booking Engine, SynXis Voice Agent, Global Distribution System (GDS), and Online Travel Agencies (OTAs) via Channel Connect, offering six detailed dashboards: Channel Performance, Lead Time Insights, Performance Overview, Rate/Room Performance, Time of Booking Insights and Travel Agent Performance.

As part of Sabre’s vision for 2025 and beyond, SynXis Insights will add reporting for customers who use Sabre’s GDS Media and Digital Marketing services, as well as enhanced reporting for SynXis Booking Engine.