IDeaS claims rapid growth in EMEA for its hotel revenue management tech

US firm now provides automated revenue management software to 4,000 hotels in region

Hospitality revenue management specialist IDeaS Revenue Solutions says it has surpassed expectations of growth in EMEA.

The US firm now provides its automated revenue management software to 4,000 hotels in 60 countries in the region.

The firm, which marked its 30th anniversary in June now works with 11,000 hotels in 129 countries globally.

Dr Ravi Mehrotra, president, founder and chief scientist at IDeaS, said: “I am proud to acknowledge our rapid growth in EMEA and recognize the outstanding performance of our amazing team across the region.

“Our current rapid growth demonstrates once again the power of revenue science to make a meaningful impact for hotels of all sizes, in all locations, whether affiliated with a brand or independent.

“IDeaS will continue to innovate and evolve the field of revenue science for the benefit of our clients and the industries we serve, introducing new solutions and services in the future which will once again rewrite the playbook of pricing optimization and revenue maximization.”

Jan Lundborg, chief commercial optimisation officer at Scandic Hotels, said: “As the leading Nordic hotel chain with 280 hotels across Northern Europe and a strong growth agenda, IDeaS is one of Scandic Hotels most important partners today.

“We have a well-established organization and setup for optimizing various revenue streams, and with IDeaS’ forward-looking roadmap, we will be able to continue to expand our total revenue strategy and speed up our work in becoming even more data driven and digitalized in all parts of our operations.”