HolidayPirates launches WhatsApp channel

It will be leveraged to share content in the 'most personal and direct way'

Online travel deals platform HolidayPirates has launched a new broadcast channel on instant messaging app WhatsApp.

The move sees the firm become one of the first travel brands in the UK to have a WhatsApp channel, in addition to its presence on TikTok, Instagram and Facebook.

The WhatsApp channel went live this month to provide subscribed users with daily exclusive content, insider tips and how-tos, as well as latest trend insights, and money-saving advice from HolidayPirates’ experts.

There will also be competitions where subscribers can win exclusive prizes, including dream holidays.

Daniela Ridgwell, senior content marketing manager of HolidayPirates, said: “We’ve been running a very successful WhatsApp service for a number of years, where our users can sign up to receive the best value-for-money travel deals as a message on WhatsApp."

She added: “We’re really excited to now expand our digital footprint and launch this dedicated channel, which allows us to share inspirational and useful travel content in the most personal and direct way to our users.”