Data intelligence firm Mabrian launches Gen AI-based assistant

AILA tool is designed to enhance tourism management efficiency

Mabrian, the global travel intelligence platform, has launched AILA - acronym for Artificial Intelligence Live Assistant, a Generative AI-based virtual analyst designed to optimise tourism planning and management. 

AILA, the first Gen AI tool in travel & tourism designed with a business-to-business perspective, is able to respond, in real time, to questions and requests (prompts) related to tourism trends, using as source Mabrian’s world-class, exhaustive, verified, and updated travel intelligence database.

AILA has been deployed in the seven types of data modules available in Mabrian platform (Air Capacity, Traveller’s Behaviour and Sentiment, Accommodation, Spending, Telecommunications, Mobile Data, and Sustainability), to ensure the resulting outcome, responses, and recommendations are relevant, up-to-date, and contextualised for travel and tourism industry.

One of the new tool's main features is its ability to customise and frame requests and prompts based on the specific needs of each user, designed to improves users’ experience by refining the analysis and recommendations, ultimately allowing destinations and tourism companies to address their challenges with an informed and strategic perspective.

It's designed to structure, analyse, interpret, and propose potential courses of action in real time, delivering precise and personalized insights. Interaction with AILA occurs through natural language, in any language, making it accessible and easy to use for professionals from diverse fields, regardless of their experience or expertise in data analysis or AI.

The initial version of AILA functions as an assistant, simplifying data interpretation and analysis. However, Mabrian is already developing successive versions to evolve the tool into an advanced agent capable of analysing and interrelating multiple data layers, making predictions, prescribing measures, and even executing specific action plans with varying levels of automation. 

“Until now, Gen AI developments in travel and tourism have primarily focused on improving the end-customer experience,” said Santi Camps, CEO and founder of Mabrian. 

"Recent rapid growth in the accessibility of Gen AI tools led to innovations designed to enhance travellers’ experiences, from planning their trips to their stays. 

“AILA represents a paradigm shift. By adapting this powerful technology to a proven data ecosystem like Mabrian’s, we exponentially increase the capabilities and efficiency of decision-makers in destinations and tourism companies,” he added.

“In a competitive and ever-changing global tourism landscape, which faces significant challenges such as sustainability and the carrying capacity of destinations, Gen AI must play a key role in transforming and optimizing tourism management. AILA was created with this vision - to accelerate advanced analytics capabilities for tourism.”  

AILA will be officially unveiled at FITUR 2025 as part of the SEGITTURLAB programme.