HotelPlanner acquires Lucid Travel to cement new market growth

HotelPlanner’s latest acquisition expands its reach in sports team travel, event housing and university travel

Hotel booking platform HotelPlanner has announced the acquisition of travel management software company Lucid Travel.

The acquired firm serves universities, sports teams, and event directors, which are “core” business segments and growth areas for HotelPlanner.

Founded in 2018, the company’s software is currently used by more than 150 universities and 10,000+ teams.

HotelPlanner will integrate Lucid’s suite of software products to the HotelPlanner platform to aid conversion and to automate manual tasks improving operation efficiencies. 

“We’re proud to join the HotelPlanner team to supercharge growth across the sports, events, and university markets,” said Ben Knosby & Nick Karagiannis, co-founders of Lucid Travel. 

“With HotelPlanner’s vast network in sports and worldclass technology, we’re perfectly positioned to expand our reach and continue making sports team travel better.” 

Tim Hentschel, CEO and co-founder of HotelPlanner, said: “Partnering with Lucid Travel is very smart for our business and well-timed with the return of group and sports travel. 

“This partnership plays to our mutual strengths, and it provides a runway for future growth. A Win-Win!”