Stay22 launches a new map button to boost direct bookings

Feature ups the software company engagement rate by four times

Canadian-based travel tech company Stay22 has added a new feature to its offering to enhance the booking process. 

It has introduced a new button to its map, which makes bookings for accommodations, events and other travel experiences faster and simpler.

The preliminary results of this new feature are promising: the engagement rate of users is higher with four times more clicks than the old map without the button because it is possible to explore and book accommodations and events with just one click. 

The new map button makes it easier to complete bookings, especially on mobile devices, where the conversion rate has increased by more than 50%. 

The new feature optimises the booking process through mobile devices and has become the top feature, driving 85% of clicks on those devices compared to 41% on desktop.

“As more people use their mobile phones to book their trips and experiences, the Map button is about creating a smoother and more intuitive experience while keeping the booking process simple on mobile screens,” said Lucille Pickering, Stay22’s Enterprise Partnership Lead.

“Making the booking journey easier also means a higher conversion rate and greater revenue potential for our partners. The new feature is especially helpful for event businesses by streamlining how attendees find and book stays.”

“We are constantly looking for ways to simplify travel planning without sacrificing performance,” says Jeff Goodman, Enterprise Partnership Lead at Stay22. 

“By putting smarter design into our partners’ hands, we help them better serve their audiences - and unlock new monetization opportunities in the process.”

Stay22 offers affiliate revenue generation opportunities for travel bloggers and media through its AI-powered software tools.