Sonata Software to build and manage Indian digital hub for TUI Group

The collaboration aims to deliver “cutting-edge digital solutions” and “unparalleled travel experiences” to customers

Sonata Software has revealed today that the TUI Group has extended its partnership with the company to create a Digital Hub in India.

This move will enable the tourism group to deliver cutting-edge digital products and customer experiences to their clients. 

“Our partnership with Sonata Software and the creation of a Digital Hub in India marks a significant milestone in our enduring relationship,” said Marc Jennings, CIO analytics & customer of TUI Group.

This collaboration reinforces our long-term strategic vision to drive digital transformation and foster innovation. 

The Digital Hub will empower us to tap into a vast pool of talent and develop cutting-edge digital solutions, propelling us towards sustained growth and delivering unparalleled travel experiences to our customers.

Roshan Shetty, chief revenue officer of Sonata Software, said: "Establishing TUI’s Digital Hub in India is a testament to our shared vision of excellence and will unlock new opportunities to enhance operational efficiency, elevate customer experiences, and achieve sustained business growth for TUI Group. 

“We are honoured for their belief in our deep expertise and commitment to deliver innovative solutions and drive tangible value for TUI."