Smartvel unveils interactive destination content solution

Explore&Go showcases global destinations and increases conversions

Content solutions company, Smartvel, has launched Explore&Go, an immersive content platform for airlines that showcases global destinations and increases conversions by aligning with traveller preferences and profiles.

Explore&Go’s interactive map enables travellers to discover global towns and cities, with inspiring video, rich content and relevant local information. 

Users can explore each destination by applying filters that align with their interests such as skiing or beach holidays. 

The white label solution, available through the airline’s website or App, seamlessly presents every destination they serve, making the customer purchase decision easier and enhancing conversion rates.

Since its launch, Smartvel has continued to adapt the solution to customer needs by integrating company rates, adjusting texts and visual elements according to promotional campaigns, and including features such as weather, top reasons to visit, etc.

Explore&Go provides customer data including preferred destinations which enables airlines to create personalized strategies and enrich their CRM.

Iñigo Valenzuela, CEO of Smartvel, said: “Iberia, one of the first airlines to use the platform, has achieved a 25% click-through rate so we are thrilled to officially launch this new service. I believe it is a game changer for airlines looking to increase their conversion rates.”