Saga Travel Group appoints Sabre as new technology provider

The deal is for a landmark multi-year distribution agreement

Global GDS and technology firm Sabre has revealed its new multi-year agreement with over-50s travel leader Saga Travel Group.

The strategic deal has converted Saga's travel business to Sabre's travel marketplace, utilising its technology solutions.

The marketplace includes travel content from more than 400 airlines, 2 million lodging options, and hundreds of tour operators, rail, car rental, and cruise providers, to sell customised travel packages from suppliers around the world.

"We’re converting our business to Sabre because their strategic partner programme will cement key partnerships with industry and technology providers", said John Constable, CEO of Saga Travel Group.

"Sabre has demonstrated an understanding of our business objectives and has given us the tools to support our goals".

Saga Travel Group uses third-party provider Tigerbay's tour operator platform as its primary point-of-sale application to host and manage its travel content. 

Sabre's partnership Tigerbay provided a solution that "met" Saga's requirements. 

The deal is one of the technology giant's most important developments in recent years in the European market.

“Saga's bold and ambitious travel business objectives required technology support and solutions on three main fronts," Nisha Botevyle, Sabre’s Director for Strategic Development in EMEA.

"A robust travel marketplace with traditional and NDC content, technology products that would simplify and streamline the work of its teams, and a strategic relationship with another of its technology suppliers so that the systems could work seamlessly.

“At Sabre, we were able to respond to all three of these demands successfully, and this now represents one of the most significant travel technology movements of a major UK agency in recent years.”