RMS Cloud appoints new CMO to strengthen global positioning

Sandrine Zechbauer brings 16 years of experience to the role

Leading property management software provider, RMS Cloud, has welcomed Sandrine Zechbauer to the team in the role of Chief Marketing Officer (CMO).

A marketing expert with more than 16 years’ experience across the travel and hospitality technology space, Zechbauer has held key leadership roles in the airline industry, including prominent brands such as British Airways, Etihad and Air France as well as travel technology software brand Sabre. 

She joins RMS Cloud from global community software platform Khoros where she held the position of Senior Director of Global Demand Generation.

In her new role, Zechbauer will oversee RMS Cloud’s global marketing teams and spearhead the company’s marketing strategy to build brand awareness across its key territories in Europe, the Middle East and Africa (EMEA), Asia and the Pacific (APAC) and the Americas.

Her appointment forms part of RMS Cloud’s strategic growth plans globally, strengthening visibility in established and emerging markets and solidifying its position as a leading provider of property management technology to the hospitality industry.

Peter Buttigieg, founder and chairman at RMS Cloud said: “With a strong track record of delivering business growth for globally recognised brands through customer-centric, data-driven marketing programmes, Sandrine’s impressive experience across the travel and global technology sectors makes her perfectly placed for this role. 

“Sandrine’s appointment marks a significant moment in RMS Cloud’s strategic growth plans, and her vision coupled with the wealth of experience she brings will be vital in driving the brand forward and raising its profile across our key global markets.”

Zechbauer said: "I’m thrilled to join RMS Cloud at such a pivotal time. I look forward to working with the team to build on this success, driving impactful marketing strategies that not only strengthen RMS Cloud’s position as a market leader but also deepen our connections with customers worldwide.”

Established some 40 years ago in Melbourne, Australia, RMS Cloud is used by more than 7,000 properties in 70 countries.