Riyadh Air partners with Sabre to power next-generation retail

Saudi carrier continues its journey to ‘fuel the future of air travel’

Riyadh Air is partnering with global travel tech company, Sabre Corporation, to further expand its capabilities as the airline edges closer to next year’s commercial flight launch date. 

The agreement will see Riyadh Air adopt the tech company’s SabreMosaic optimisation technology, which is built for flexibility and speed through a modular and open technology structure, enabling airlines to create, sell and deliver an array of personalised content to travellers. 

Between them Sabre and Riyadh Air have their sights set on creating industry-first technologies to fuel the future of airline retailing. 

Powered by Sabre Travel AITM and utilising Google’s Artificial Intelligence (AI) and Machine Learning (ML) toolkit, optimised retail technology approach enhances offer construction with smart customer segmentation and intelligent bundling – enabling Riyadh Air to unlock value and benefits from effective offer optimisation capabilities. 

As it begins operations in a highly competitive regional environment, the Saudi carrier will deploy SabreMosaic Air Price IQ, Ancillary IQ, Bundle IQ and Upgrade IQ to generate and manage dynamic offers. 

Riyadh Air will also deploy SabreMosaic Continuous Revenue Optimiser for true continuous pricing, making it the first airline in the world to operate without traditional fare filing and booking classes in the direct channel. 

This revolutionary technology enables the new player to offer diverse and customised travel options, delivering tailored experiences to customers while optimizing revenue. 

“We are excited to partner with Riyadh Air as they become the first airline to operate entirely on offer- and order-based technology,” said Darren Rickey, Senior Vice President, Global Airline Sales and Account Management, Sabre Travel Solutions. 

“Riyadh Air’s forward-thinking approach and vision to be a digital-first airline align seamlessly with Sabre’s commitment to leading the transformation of airline retailing. This partnership highlights our shared dedication to innovation as the industry moves towards a fully offer- and order-driven future.” 

Recognising the need for a highly scalable and flexible retailing strategy, Riyadh Air chose Sabre because of its track record and ability to deliver modular technology within a broad and diverse IT ecosystem. 

“This collaboration ensures we are equipped to meet the evolving needs of our customers and to deliver a truly differentiated experience,” said Vincent Coste, Chief Commercial Officer, Riyadh Air.