Trending Travel names Hollie Race as influencer marketing director

She joins from Travel Councellors

Social media marketing and influencer campaign specialist Trending Travel has announced the appointment of Hollie Race as uts influencer marketing director.

Race joins from Travel Counsellors where she was content and brand manager for nearly two years and was responsible for leading the company’s launch of its first-ever influencer campaign.

She brings experience from her role at e-commerce and fashion brand In The Style, where she started as a senior creative executive and progressed to become creative manager.

During her time there, she collaborated closely with influencers and celebrities to develop campaigns, including major collaborations with Jac Jossa, Stacey Solomon, and Dani Dyer.

She also previously held a senior brand manager position at The Fragrance Shop.

"We’re very excited to have Hollie join our growing team. Her experience with influencer relationships will further enhance our campaigns with our partners," said Kieran Shew, managing director of Trending Travel.

Keith Herman, CEO of Trending Travel, added: "Hollie is an outstanding talent in the social media world.

“Her creativity and ability to help clients navigate through areas they are not usually accustomed to will prove invaluable to any new or existing travel client."

Race said: "This is a career milestone for me. Trending Travel is a brand I’ve been watching for some time.

“They have reinvented and pushed the boundaries of traditional travel marketing within social media. I'm excited to get started."