Secret Escape's Alex Saint is Holibob's board new Chariman

Saint said it's rare to find 'unique, powerful solution' for 'clear' industry need  

Tours and experiences technology specialist Holibob has confirmed it has welcomed Alex Saint, founder & CEO of Secret Escapes, to its Board of Directors as chairman.  

Saint replaces Richard Sowerby, a longtime advertising industry veteran, who had led the Board since its founding nearly five years ago.  

He is the most recent senior addition to the Holibob board, as the company has already added Andreas Nau – former Managing Director, EMEA at Expedia – to the board towards the end of last year and earlier this month added Malcolm King, chief investment officer of Guinness Ventures, to its Board as part of a £3.5M funding raise.  

All three board members will play an active role in helping Holibob drive adoption of its "eCommerce Engine for Experiences"/

Craig Everett, CEO of Holibob, said: “Having a Chairman with Alex’s track record of success in the industry alongside such a deep understanding of our business – as he has been an informal advisor to us for a couple of years now – will provide immense and immediate value as we look to move into our next phase of growth. ” 

Alex Saint, founder & CEO of Secret Escapes and now Chairman of the Board at Holibob, added: “It’s rare at this point in the travel industry’s lifecycle to find a company that is delivering a unique, powerful solution that responds to such a clear industry need. 

"The opportunity to be part of bringing that to market, as well as working with such driven and capable founders as Craig and Angus, is also a rare one and made my decision to join Holibob as Chairman and easy choice.” 

Saint replaces as Holibob’s Chairman Richard Sowerby, a longtime advertising industry veteran who had been at the helm of Holibob’s Board since its founding nearly five years ago. 

“Richard has been an invaluable resource for guidance and leadership advice through these early days of Holibob, and we thank him immensely for all that he has done to get us to this stage in our growth” added Everett.