Sabre names Richard Viner as UK & Ireland's head for corporate accounts

Snowflake's former vice president of global sales joins to focus on corporate travel buyers

Sabre has named Richard Viner as its new appointment, to take on the role head for corporate accounts for the UK and Ireland.

Viner, which has already been in the post since August, brings previous experience at major travel players as he's held roles at Expedia, Egencia, TravelPerk, and most recently PSNGR1 - which were acquired by Snowflake.

He joins from there, where he was the vice president of global sales for two years.

At TravelPerk, he led the company’s rapid expansion contributing to a5x growth during in annual revenue during his tenure. 

He also led the go-to-market strategy for PSNGR1, positioning it as a key player in the UK market.

Viner said: “Sabre is driving innovation in corporate travel by offering solutions that address the evolving needs of the industry. Its cloud-based technologies and AI-driven tools enable faster, more efficient collaboration between suppliers and buyers. 

"A key part of this is Sabre’s multi-source content strategy, which integrates NDC, low-cost carrier content, and traditional GDS content. 

"This ensures corporate travel buyers have the choice, transparency, and efficiency they need," he said.

"Sabre’s ability to solve the increasing complexity of the travel ecosystem makes it a critical partner for companies navigating this changing landscape”.

He will focus on helping corporate travel buyers in the UK and Ireland access Sabre’s multi-source content, including GDS, NDC, and low-cost carriers, to improve booking transparency and operational efficiency. 

His role will ensure corporate accounts can offer a broader range of travel options while streamlining their processes.