Joyned names Asi Ginio as chairman of board

He brings a new vision for loyalty

Joyned, an award-winning social revenue platform for travel has announced the appointment of Asi Ginio as its new chairman of the Board.

He brings over 20 years of expertise in travel and hospitality, as well as a proven track record of leadership experience. 

Having built and managed excellent global teams from the founding stage to scale-ups, Ginio will play a key role in shaping the strategy for the company's continued growth.

He previously co-founded Tourico Holidays, a global travel wholesaler, where he held the roles of chief operating officer and chief executive officer. 

During his time at the company, he was responsible for managing the global distribution and driving revenue, overseeing over 35,000 direct hotel contracts and serving 4,500 clients worldwide, including OTAs, airlines, tour operators, travel clubs, rewards programs, and more.

Under his leadership, Tourico Holidays become the third-largest player in the bed bank sector and generating more than $1 Billion in sales. 

In 2017, the business was acquired by two prominent private equity firms to consolidate the space, while Ginio was appointed as Hotelbeds commercial strategy director and Tourico Holidays’ CEO.

“We are thrilled to welcome Asi on board as our new Chairman,” said Michael Levinson, CEO and co-founder of Joyned. 

“His extensive experience coupled with visionary leadership will be invaluable as Joyned continues its expansion and delivers exceptional results for travel and hospitality vendors. 

"I am confident that Asi’s contributions will further propel our growth”. 

Ginio added: “The future travel buyer is very experience-driven and communicates mostly on social media. 

"Travel booking needs to reflect that by offering a more social and collaborative experience. 

"This is where Joyned comes into play, with its out-of-the-box social revenue technology that gives a groundbreaking loyalty advantage to travel brands. 

"I am excited to work with their forward-thinking team and contribute to advancing travel innovation to new heights”.