Hospitality tech leader Linda Vallner joins Cloudbeds as EMEA Vice President

The US-based firm will grow its focus and presence in the region

Hospitality management technology specialist Cloudbeds has named former Oracle and Protel executive Linda Vallner as vice president for Europe, the Middle East and Africa.

Vallner’s appointment signals the company’s commitment to enhancing and solidifying its presence in the EMEA region. 

She is an expert in the property management system (PMS) domain, having held senior roles at Protel Hotelsoftware and Oracle Hospitality, including director of the OPERA Product Suite previously.

She brings over two decades of experience in hospitality and technology, and understanding of the operational and technological needs of hoteliers. 

Prior to joining Cloudbeds, she served as chief operating ffficer at dailypoint, a hotel CRM company, where she oversaw commercial and operational activities. 

Before that, Vallner held senior roles including VP business development and SVP distribution sales at Protel Hotelsoftware, leading up to its acquisition by Planet.

Vallner,  said: "I’m joining Cloudbeds at a pivotal time. I’ve dedicated my career to merging cutting-edge technology with hospitality, and Cloudbeds is uniquely positioned to transform this industry and elevate everything from hotel operations to guest experience. 

"We’re not just addressing the region's needs—we’re setting a new standard for excellence."

Adam Harris, co-founder and CEO of Cloudbeds, added: “Linda Vallner is a real trailblazer in the PMS space, and her knack for understanding the nuances within various markets is exactly what Cloudbeds needs. 

"Linda’s deep-rooted expertise in hospitality technology aligns perfectly with our mission to redefine the concept of property management systems. 

"Her profound insights and strategic vision will be instrumental in driving our growth and innovation across these diverse markets.”