Custom Travel Solutions appoints Brian Butts as vice president of sales

He'll be tasked with driving robust growth for the technology provider in 2025

SaaS private-label platform for membership organisations and loyalty programmes, Custom Travel Solutions (CTS), has announced the appointment of Brian Butts as vice president of sales. 

With decades of experience in global travel partnerships, revenue growth, and white-label travel solutions, Butts is set to play a "pivotal"role in accelerating the company’s expansion in 2025.

He brings expertise in travel technology and B2B sales, having most recently served as consulting partner and SVP of strategy at Dorms.com, where he played a key role in driving the company's growth through strategic advisory, business development, and market positioning decisions. 

Prior to that, he held senior leadership positions at Global Solutions Team, where he led impactful travel tech partnerships and developed innovative white-label and API-driven car rental solutions for major airlines, hotels, and OTAs worldwide. 

He spent eight years at Booking.com, where he expanded strategic partnerships, managed over $1.8 billion in Gross Travel Value (GTV), and led teams responsible for generating more than 75% of affiliate revenue in North America.

His appointment aligns with the company’s vision to redefine travel memberships and loyalty programmes while capturing new growth opportunities in the US market.

“Brian’s leadership in the travel industry speaks for itself,” said Caroline Dal’lin, Senior Vice President of Business Development at CTS. 

“His ability to scale partnerships and drive revenue makes him the perfect addition to our Business Development efforts as we push forward with our mission to redefine travel memberships and loyalty programs.”