AltoVita appoints Nada Zrikem as director of client partnerships for Middle East

Former Ritz-Carlton hospitality sales joins to strengthen regional efforts

 Corporate accommodation platform AltoVita has named Nada Zrikem as its director of client partnerships to drive its Middle East expansion.

Zrikem joins with a decade of experience in luxury hospitality sales, having worked for JW Marriot and Ritz-Carlton in the past.

She will be responsible for growth in new territories and driving demand from the region.

Zrikem said: "AltoVita stands out in the Middle Eastern market due to its unique blend of extensive global reach and cutting-edge technology," she said.

"AltoVita ensures a broad selection of vetted accommodations tailored to client needs and with proprietary APIs, streamline the booking process, providing seamless integration and real-time inventory access, which is crucial in the fast-paced Middle Eastern market. 

"Additionally, AltoVita’s commitment to a human-centric approach includes dedicated 24/7 guest support, offering personalized assistance and enhancing the overall experience. 

"The combination of advanced technology with a strong focus on human support and customisable solutions makes AltoVita particularly well-suited to meet the diverse demands of the region."

Vivi Himmel, CEO and co-founder of AltoVita, added: "I am thrilled about our expansion in the Middle East—a region rapidly becoming a cultural and business hub. 

"We are uniquely positioned to meet the diverse needs of modern corporate accommodation in this dynamic market through personalisation with augmented content. 

"Through our proprietary, agile, and bespoke technology we ensure our clients can navigate the complexities of the Middle Eastern landscape effectively. 

"Our efforts in the Middle East exemplify our broader commitment to transforming corporate accommodation globally by leveraging technology and sustainable practices to provide exceptional experiences for our clients."