Adam McKnight joins Gekko Group as Director of International Growth

Move will accelerate the Group's international expansion

Gekko Group, a subsidiary of Accor Group and a leading player in Travel Tech in Europe, has anounced the appointment of Adam McKnight as Director of International Growth.

The newly created, strategic role will report directly to Fabrice Perdoncini, CEO of Gekko Group.

McKnight jois with over fifteen years in B2B travel experience. He has held strategic roles at TBO/Bookabed, Hotelbeds, and A2B Transfers/Resorthoppa.

He is well-versed in online distribution, API connectivity, and technological partnerships.

As Director of International Growth, he will be responsible for developing and executing market penetration strategies while adapting Gekko Group's offerings to local needs. 

By working closely with regional partners, he will play a key role in driving revenue growth and enhancing Gekko Group’s international reputation.

He is also tasked with accelerating Gekko Group’s expansion into international markets, including new territories across Asia-Pacific, the United States, and South America. 

“Our ambition is to double Gekko's turnover within the next three years by pursuing new strategic partnerships and tapping into new markets,” said Fabrice Perdoncini, CEO of Gekko Group. 

“Adam’s expertise and international vision will be essential in bringing this ambitious strategy to life.”

As part of this strategic vision, Gekko Group is investing significantly in artificial intelligence, new websites, and advanced API connectivity solutions. 

These investments are designed to enhance Gekko’s service offerings and bolster its position as a leader in Travel Tech. 

"We are thrilled to welcome Adam, whose expertise will drive our growth and showcase our technological know-how in new markets,” added Perdoncini.