TravelAd platform enters UK market with UKInbound membership

Firm will 'revolutionise how the inbound industry will market its services'

Travel and hospitality marketing platform, TravelAd has announced it has joined UKInbound, the leading trade association representing the UK’s inbound tourism sector. 

New to the UK, TravelAd, is currently the only marketing platform in the world that offers real-time, location-based engagement with travellers when they enter the country, and this creates new opportunities for tourism businesses to drive bookings and enhance the visitor experience.

Paul Black, UK country manager of TravelAd, said: “No other platform in the world offers what we do - we are able to offer UK leisure and hospitality brands a special opportunity to directly reach inbound tourists at the ideal moment, when they arrive here in the UK.

"Through short messages and notifications on popular messaging apps, we connect businesses with affluent international travellers who are actively looking for experiences, attractions, and hospitality services while in the UK, either on business or leisure trips. 

"This real-time engagement ensures that brands can influence visitor decisions when it matters most, driving awareness and bookings in a way that traditional advertising simply can’t match.

"We are therefore delighted to join UKInbound and be a part of a membership organisation which is dedicated to, and at the very heart of, the UK inbound tourism sector.  We think TravelAd will revolutionise how the inbound industry will market its services.”

Joss Croft OBE, CEO of UKInbound, added: “Good marketing is getting the right content to the right people at the right time – and TravelAd’s ability to target international visitors to the UK when they arrive, and are ready to buy, makes their platform attractive to the inbound industry. 

"By joining UKInbound and our community, TravelAd are demonstrating a commitment to our growing export sector. We are delighted to have TravelAd on board.”