Star Alliance debuts interline journey campaign

It's designed to spotlight its 27 years of seamless air travel

Star Alliance, the world’s largest airline alliance, has debuted its latest brand campaign, the Rhythm of Excellence, to showcase interlining journeys between its 25 member airlines.

The campaign captures the flow of a Star Alliance interline journey and the simplicity and seamlessness of it - where a traveller flies across multiple Star Alliance member airlines with a single booking. 

From check-in and baggage to lounge access and loyalty benefits, the campaign celebrates the behind-the-scenes harmony that makes this kind of travel feel effortless.

“This campaign expresses the heart of our role and purpose as the enabler of seamless interline journeys,” said Renato Ramos, vice president, corporate strategy at Star Alliance. 

“Customers mostly engage directly with our Members. It’s through their operations that our initiatives are brought to life — from check-in and baggage handling to lounge access and loyalty rewards. This rhythm, collectively built, truly defines this Alliance experience.”

The ad itself was filmed at Tokyo Narita International Airport and Singapore Changi Airport.

It was produced in partnership with The Secret Little Agency (TSLA), whose creative vision helped "translate the Alliance’s purpose into a cinematic experience".