Travel specialist performance marketing agency Affilired has signed a strategic partnership with automation technology Impact.
The firm said the deal will “accelerate its ability to recruit, manage and optimise global partnership programs for its clients at scale”.
Impact’s Partnership Cloud means Affilired will be able to discover, recruit, contract, manage, optimise and pay all types of partners for its clients.
And, the company said, it will give Affilired’s client base the ability to enter into more partnerships across the globe.
The platform is available in 40 languages, and converts between 80 currencies, with taxes automatically accounted for.
Affilired claimed Impact’s technology will help clients drive “significant incremental sales revenue as well as better optimise their partnership programmes”.
Diego Gomila, Affilired chief executive, said: “We are excited to be working with the Impact team to help us continue to drive growth for our clients.
“The tourism industry has been hit the hardest by Covid-19 and we are now at a crossroads where taking the right measures is crucial to recovery.
“Impact’s market leading technology will allow us to expand across all types of partnerships, from traditional affiliates to influencers and strategic publishers, that will generate incremental revenue to our clients and consequently help the industry to recover.
“We are always looking to offer our clients the most advanced solutions on the market, and Impact is a cutting-edge platform that is transforming the digital marketing industry”.
Antoine Gross, general manager Impact Southeast Asia, added: “Forward thinking agencies like Affilired recognise the power of the Partnership Economy to help brands grow on a local or global level and we’re delighted to be working with a team that shares our visión.
“We have seen the transformational impact our technology has for clients across the world when it comes to boosting both brand awareness and revenue and look forward to seeing the results Affilired generate for their clients.”